Facebook Suspends 30,000 French Accounts 10 days Before Election in Attempt to Censor Le Pen Supporters

Facebook suspended 30,000 French accounts ten days before a hotly contested election.

Critics argue the move is in an attempt to censor Marine Le Pens surging popularity.
Japan Today reported:

Facebook Inc said on Thursday it suspended 30,000 accounts in France as the social network giant steps up efforts to stop the spread of fake news, misinformation and spam.

The move, which comes 10 days before the first round of a hotly contested French presidential election, is among the most aggressive yet by Facebook to move against accounts that violate its terms of service, rather than simply respond to complaints.

Facebook is under intense pressure in Europe as governments across the continent threaten new laws and fines unless the company moves quickly to remove extremist propaganda or other content that violates local laws.

The pressure on social media sites including Twitter, Google’s YouTube and Facebook has intensified in the run-up to the elections in France and Germany.

Facebook already has a program in France to use outside fact-checkers to combat fake news in users’ feeds.

Also on Thursday, Facebook took out full-page ads in Germany’s best-selling newspapers to educate readers on how to spot fake news.

U.S. intelligence agencies have determined that the Russian government interfered with the U.S. election last year in order to help Donald Trump win the presidency. Officials say a similar campaign is under way in Europe to promote right-wing, nationalist parties and undermine the European Union.

In a blog post, Facebook said it was acting against 30,000 fake accounts in France. It said its priority was to remove suspect accounts with high volumes of posting activity and the biggest audiences.

On Thursday Marine Le Pen’s headquarters was firebombed in arson attack.

Marine LePen’s presidential campaign headquarters were attacked early this morning in an arson attempt claimed by a leftist group calling itself ‘’Combat Xenophobia’’, which is threatening more attacks between now and the French presidential election


A Statement To My VK Supporters and Followers


I have been asked who I am, am I even a real person, and why would an African man speak up for things like #whitegenocide among other topics?  Yes it is true that I am an African man from the Igbo tribe who currently lives in Jewmerica and that I have been fighting Jewish supremacy for the past 9 years.  I am fully aware of the issue of historical revisionism and the fact that the Third Reich were doing good work in opposing Jewish communism among other such evils and the Jewmerica and their allies fought the wrong enemy on that site.

It is also true that I was a national socialist for some time but I have left that to pursue the glory of nihility in order to reach my highest potential.  I agree very much with the message of national socialism but the Jews have corrupted it too much for it to be a viable plan to oppose them.  I am against all Jewish/Zionist governments and candidates including Vladimir Putin (whom i call Jewtin), Donald Trump (a white freemason), Marine Le Pen (an avowed Zionist and Feminist and another possible white freemason), all the middle eastern governments, China, the ZOG governments of Western Europe,

It is also true that I am against all of the Abrahamic religions including Christianity, Islam, and Judaism and I consider them all to be my mortal enemies since they have tried many times to ruin my life and to kill me for simply speaking the truth against their death cult religions.  I support all people and their right for racial, cultural, and historical preservation and even to avoid race mixing, though I know very well that people will always fall in love with others outside their own race, I just don’t wish for such concepts to become mass spread through the media for it corrupts the mind.

I am also against all of the so called LGBTQ and all transgendered people as I know that they serve no real interests in the further realization and promotion of the racial pride of all people.  I speak out against all feminists and feminism as it has destroyed the family and I consider the vast majority of women evil as their minds have become tainted with such evils.  If I ever find a woman who understands that a woman’s place is in the kitchen, the garden, and at home, then I will gladly marry her and start a family.

I started my own website due to Facebook censorship and it remains a great way to get my message out.  I only found out about VK from a friend and while it is great that there is no censorship on here, it is only a matter of time until it takes the same path as Facebook with bans, post blocks, removal of profiles etc since VK is also a Jew owned forum as well.  I merely come here when the Jews of Facebook ban me as they have been doing for the past year.  I have been post blocked 7 times in the past year for merely stating my opinions of Jews, Cultural Marxism, historical revisionism, Adolf Hitler, and many other topics.  Once my post block is over on May 4th, I will go back to Facebook until they ban me.  I am reluctant to leave Kikebook due to the fact that I have amassed over 7000 followers on there and many of them refuse to leave Kikebook behind.

Finally, it is very much true that I share a birthday with the fuhrer, and thus my profile picture.  My ultimate solution to the Jewish problem and to the problems of mankind is nihility and for the non existence of this world to become a reality but if the Jews are purged from all non Jewish areas and all people are free to determine their destiny free from Jewish supremacy, then that is the path that would be preferred.  I want my own people, the Igbo tribe, to break free of the Nigerian government and to establish our own state with control over our own resources.  That might place us under a war with Muslims, Christians, Jews, and Masons, but that is the price that we might have to pay.  Currently I am willing to work with Muslims and Christians in Nigeria to establish a free state for not only my people but for all of the 150 ethnic groups in Nigeria so that all people there might have a chance for a viable future but I am realistic that once that goal is achieved then Christianity and Islam (though few Igbos are Muslims) will have to be purged from our homelands.

Fake Bernard Henri-Levy quote triggers anti-Semitic Twitter storm

A satirical article suggesting that the French-Jewish philosopher Bernard-Henri Levy plans to emigrate if a far-left politician is elected president triggered a slew of anti-Semitic comments on Twitter.

In the fake interview published last week on the satirical website NordPresse, Levy, one of the country’s best-known celebrities, is quoted as saying, “If Melenchon is elected, I’m leaving France.”

Jean-Luc Melenchon, who is the presidential candidate of the French Communist Party and several other far-left groups, has made considerable gains in polls ahead of the first round of the presidential elections on April 23.

Using the hashtag #BHL — the Jewish philosopher’s initials — hundreds of Melenchon supporters circulated the fake interview on Twitter, adding anti-Semitic comments about it.

“Shove off to Israel or the States, you son of a bitch,” one Twitter user wrote in an apparent reference to the fact that Levy, who is a citizen neither of Israel nor of the United States, is Jewish. Another wrote, “If Melenchon wins BHL knows where he can return.” The latter added a banner advertising Tel Aviv and Jerusalem to tourists.

BHL : “Si Mélenchon est élu, je quitte la France”

S’il vous restez encore un doute sur la nécessité de voter

The L’Expresse daily accused the satirical website of encouraging anti-Semitic discourse by inventing a quote by Levy.

“I cannot agree to a 90-percent taxation of my revenues” the fake quote in NordPresse read. In response L’Expresse wrote sarcastically, “The Jews, as we all know, are rich.”

Levy has criticized Melenchon, whose policies he has called “dangerous.” This week, Levy wrote on Twitter: “A reminder on the deplorable remarks by Melenchon following 2014 rallies featuring chanting about death to Jews.”

Left-wing French politician Jean-Luc Mélenchon in a March 2015 interview. (screen capture: YouTube)

The post included a link to an article about Melenchon that was published on the Levy-owned opinion website Le Regle du Jeu recalling Melenchon’s statement on August 24 that protesters against Israel in Paris “remained dignified and embodied better than anyone the founding values of the French republic.” More than nine synagogues were attacked in July that year in the French capital by pro-Palestinian protesters, some using firebombs. In a July 2014 incident at one synagogue, a gang of 150 assailants besieged dozens of worshipers.

The author of the article, François Heilbronn, accused Melenchon of reviving the anti-Semitic trope about an alleged Jewish supremacist sentiment connected to the Torah’s designation of Jews as the “chosen people.”

Heilbronn was referencing a remark by Melenchon during the August 24 speech in which he said while speaking about pro-Palestinian advocacy: “We say no to peace for some, war for others. We do not believe that any people is superior to another.”

CRIF, the umbrella group of French Jewish communities, has a boycott policy on Melenchon’s party and that of the far-right politician Marine Le Pen.

“They both traffic in hatred,” CRIF President Francis Kalifat said in February in explaining this policy.

Melenchon has climbed to third place in an Ifop survey from April 14 with 19 percent of the vote — matching the Republican candidate Francois Fillon — moving up from fifth in February and 9 percent. Emmanuel Macron, the centrist candidate, topped the April poll with 23 percent, followed by Le Pen of the National Front party with 22 percent.

Zuckerberg vows work to prevent next ‘Facebook killer’

SAN FRANSISCO — Facebook chief Mark Zuckerberg on Tuesday vowed to work to keep the world’s leading social network from being used to propagate grisly acts like the murder of an elderly man on Easter Sunday.

Zuckerberg’s comment came during the opening of Facebook’s annual developers conference in the heart of Silicon Valley, where he focused on technology tools intended to promote stronger communities.

“We are going to work on building common ground, not just getting more opinions out there,” Zuckerberg said.

“Our hearts go out to the family and friends of Robert Godwin, Sr.. We will keep doing all we can to prevent tragedies like this from happening.”

He conceded that Facebook has “a lot of work” to do and “we will keep doing all we can to prevent tragedies like this.”

The US man wanted for killing Godwin in Ohio and then posting a video of the murder on Facebook fatally shot himself Tuesday after a brief pursuit in neighboring Pennsylvania, police said.

Steve Stephens, 37, had been the subject of a nationwide manhunt in the wake of Sunday’s killing in Cleveland. He was wanted on murder charges in the killing of Robert Godwin Sr., 74, a former foundry worker and father of 10 who was picking up aluminum cans on Sunday when he was shot.

Pennsylvania State Police look over a car as they investigate the scene where Steve Stephens, the suspect in the random killing of a Cleveland retiree posted on Facebook, was found shot dead Tuesday, April 18, 2017, in Erie. Pa. (Greg Wohlford/Erie Times-News via AP)

The incident was the latest grisly crime posted on Facebook, reviving questions about videos posted on the world’s largest social network, and how — or if — they can be monitored.

Facebook said it removed the video of the shooting 23 minutes after learning of it. The company has since announced it is launching a review for reporting harmful content.

“This is something that should not have been shared around the world. Period,” Cleveland’s police chief said.

Interview With Nicholas Pride, Presidential Candidate In The Year 2020

Last weekend, I was fortunate to be able to conduct an interview with fellow member and warrior for The Truth Nicholas Pride.  I have known Nicholas for the past 2 years as he has been a member and an administrator in my secret group, Freedom Like A Shopping Cart.  We discussed many issues ranging from Donald Trump, the Federal Reserve, Zionism, Israel, Jewish Supremacy, the Family Unit, so called “gay” rights, pornography, and many other topics.  This was my first ever video uploaded to the website’s YouTube channel but I think it came out as well as it could have been.

Here is a link to Nicholas’ Facebook page: https://www.facebook.com/nicholas.pride.982





More than 11,000 people have signed an online petition calling on the British government to formally apologize for the Balfour Declaration, a letter written by British Foreign Secretary Lord Balfour in 1917 expressing Britain’s support for the establishment of a Jewish state in historic Palestine.

The petition was recently launched by the Balfour Apology Campaign (BAC) and calls for the British government “to openly apologize to the Palestinian people for issuing the Balfour Declaration.”


The 100th anniversary of the Declaration, which many see as the document that paved the way for a Jewish state in Israel, will be marked in November, and British Prime Minister Theresa May has invited Israeli Prime Minister Benjamin Netanyahu to visit the UK for the occasion. Netanyahu has accepted the invitation.

The British government was responsible for Palestine from 1917 to 1948, when they withdrew just before Israel declared an independent Jewish state. Palestinians say they now want an apology.
“We have said clearly that we have been victims of British colonialism and that the least we would expect from the UK is to apologize to the Palestinian people,” Xavier Abu Eid, a spokesman for the PLO, told the Media Line. “A foreign colonial power decided to give Palestine to an organization that was not even in Palestine. This is one of the darkest episodes of the past 100 years.”

The petition demanding an apology is sponsored by the Balfour Apology Campaign. As the petition has already reached 10,000 signatures, the British government must issue a formal response, within three days. Organizers said it had passed the 10,000 mark five days ago and they have not yet received a response.

If they reach 100,000 signatures, the petition will be considered for debate in parliament.

The Balfour Declaration, issued on November 2, 1917, was a 67-word statement as part of a letter addressed to Walter Rothschild, a leader of the British Jewish community. The text reads as follows: “His Majesty’s government view with favor the establishment in Palestine of a national home for the Jewish people, and will use their best endeavors to facilitate the achievement of this object, it being clearly understood that nothing shall be done which may prejudice the civil and religious rights of existing non-Jewish communities in Palestine, or the rights and political status enjoyed by Jews in any other country.”

The Balfour Apology Campaign says that it is this letter that is responsible for the fact that Palestinians do not have an independent Palestinian state today.

“An apology would be recognition of the mistake that Britain made in the Balfour Declaration. There are many precedents in which UK Prime Ministers recognized Britain’s role in causing suffering in its former colonies.

For example, Tony Blair in 1997 apologized to the Irish for the famine the country endured in the middle of the 19th century. Gordon Brown in 2009 issued a formal Government apology to thousands of British children who were shipped from Australia and other Commonwealth countries between 1920s and 1960s. Similarly, Cameron in 2011 recognized that Britain’s colonial history made it responsible for much of the historic problems in the world when he was discussing the dispute in Kashmir.

In addition, many leading scholars and historians such as Avi Shlaim stated that Britain should apology to the Palestinians ‘for all the betrayal going back to the Balfour Declaration,’” the website of the Apology Campaign states.

The Israeli government says it sees the Balfour Declaration as a significant marker in the history of the Jewish state.
“It was the first time that a great power recognized the Jewish people as a people who deserve and have the right to build their home,” Michal Maayan, deputy spokesperson of the Israeli Foreign Ministry told The Media Line. “The same language appears later in the UN resolutions about the creation of Israel. We are marking the 100th anniversary of the Balfour Declaration.”

She also said that the Palestinians are focusing on a 100-year-old document instead of finding ways to restart peace talks with Israel.
“It is another example of the Palestinians’ refusal to recognize Israel’s right to exist and the Jewish people’s right to have a country in Israel,” Maayan said. “It shows their focus on the past instead of their commitment to find a peaceful resolution in the present.”

PLO spokesman Abu Eid disagrees.
“We don’t say there is no two-state solution. We recognized Israel within the 1967 borders and that recognition is still in force,” he said. “But it would make a difference if they acknowledged what they did to us.”

Some Israeli academics note that the Balfour Declaration does not preclude the establishment of a Palestinian state.

“They have nothing to apologize for. The Balfour Declaration promised self-rule to the Jews without taking anything away from the Arabs,” Moshe Zimmerman, a professor of history at the Hebrew University of Jerusalem told The Media Line. “Colonial powers thought they could allocate territory to anyone they wanted. If they (the British) have to apologize for anything it is for being a colonial power.”

ADL: Jared Kushner a growing target of online anti-Semitism

(JTA) — Anti-Semitic invective against Jared Kushner has shot up recently, according to a report by the Anti-Defamation League.

The ADL report, published Monday, documents a series of anti-Semitic tweets from white supremacists directed at Kushner, an Orthodox Jew and President Donald Trump’s senior adviser and son-in-law. The tweets, sent by leading anti-Semites like David Duke and Richard Spencer, claim that Kushner is manipulating Trump and leading the United States into war for Israel’s benefit.

“#FireKushner No one voted for Kushner,” Spencer tweeted on April 7. “Indeed, many of us voted against people like Kushner having power.” On Saturday, Duke tweeted, “We are being brought down from within. ZIO [Zionist] Supremacists are the true enemy of the American people… not Assad, not Putin. #FireKushner”

“This campaign of anti-Semitism has been driven by white supremacists and anti-Semites and has all the hallmarks of classic Jewish conspiracy theories,’ the ADL wrote in a blog post.

The tweets come in the context of a feud in the White House between Kushner and Stephen Bannon, Trump’s populist chief strategist who used to run the site Breitbart News, which he called “the platform for the alt-right.” As Kushner’s stock has apparently risen in the White House, white supremacists have responded in a number of ways from claiming Kushner is a front man for Trump’s white nationalist views to smearing him as a nefarious adviser who controls Trump.

An ADL report in October found that “more than 2.6 million tweets containing language frequently found in anti-Semitic speech were posted across Twitter between August 2015 and July 2016.”

Kushner is the husband of Ivanka Trump, the president’s daughter. She converted to Judaism before the couple married in 2009.

Analysts predict the YouTube advertiser boycott will cost Google $750 million

Google could lose up to $750 million from the advertiser boycott related to ads appearing next to extremist content like videos, according to a note from analysts at Nomura Instinet.

According to the note, Google-owned YouTube, which relies on big brands’ advertising, could take a 7.5% hit to its revenues, which are estimated to be $10.2 billion for 2017.

Five of the top 20 US advertisers have frozen their advertising with Google, as have dozens more around the world. Those five companies make up 7.5% of US ad spend, according to the note.

Traditional TV companies will likely look to capitalize on the boycott during the upfronts — when networks try to sell the bulk of their advertising — which run from March to May and emphasize the view that advertising on TV guarantees brand safety with large-scale audiences, according to the note.

Nomura InstinetNomura Instinet

Other platforms that rely on user-generated content — such as Facebook, Twitter, and Snapchat — could also be scrutinized more closely as a result of the boycott, the note suggested.

Notes from Wall Street analysts at RBC Capital Markets and Morgan Stanley last week, however, downplayed the effect of the advertiser boycott and maintained positive ratings of the company. Morgan Stanley, for example, said the top 100 advertisers on Google likely represented less than 20% of the company’s total revenues.

Analysts at Nomura say YouTube could introduce solutions to increase brand safety but that the development of those could affect the company financially.

“Ad buyers are likely to demand greater direct control over ad placement, which could take time and resources to implement,” the note said.

Google has said it will update its ad policies, employ more people to review content, and introduce more controls for advertisers.

More than 250 brands have pulled their advertising from Google’s display ads network and YouTube, according to The Times. Search advertising, which makes up the bulk of Google’s revenue, wouldn’t be affected by the ad boycott.

Anti-Semitic post uploaded to social media every 83 seconds (LOL….)

Posts with anti-Semitic content are uploaded to social media an average of 43 times per hour, or every 83 seconds, according to a new study by the World Jewish Congress, an excerpt of which was released on Friday.

In a joint research project with the Israeli monitoring firm Vigo Social Intelligence, the WJC analyzed millions of posts uploaded in 2016 in 20 languages on Facebook, Twitter, YouTube, Instagram, blogs and other forums, mining for anti-Semitic sentiments, memes, images and so on.

More than 382,000 of the posts were found to have been anti-Semitic. Posts critical of Israel or its policies were not included in the study.

The study found that a majority, some 63 percent, of all anti-Semitic content online can be found on Twitter. Blogs made up 16%, Facebook 11%, Instagram 6%, YouTube 2% and 2% on the other forums.

“We knew that anti-Semitism online was on the rise, but the numbers revealed in this report give us concrete data as to how alarming the situation really is,” said World Jewish Congress CEO and Executive Vice President Robert Singer in a statement released Friday. “We hope this serves as a wake-up call to all internet forums to maintain moral standards, rid themselves of offensive content and make the digital world a safer place for all.”

World Jewish Congress CEO Robert Singer delivers a speech at the memorial event commemorating the 75th anniversary of the 1941 Nazi mass murder of Kiev's Jews in the Babi Yar ravine on September 27, 2016. (Shahar Azran / WJC)

The WJC said that the criteria used to determine whether a post fit the bill was based on a May 2016 definition from the International Holocaust Remembrance Alliance (IHRA) which states that “anti-Semitism is a certain perception of Jews, which may be expressed as hatred toward Jews. Rhetorical and physical manifestations of anti-Semitism are directed toward Jewish or non-Jewish individuals and/or their property, toward Jewish community institutions and religious facilities.”

The full study is set to be released next month at the World Jewish Congress’s plenary assembly in New York.

The WJC said the study identified the posts “through a database of searchable word phrases and terms online, then translated into leading languages and scanned through the internet,” after which “a representative sample was read and codified by analysts to refine searches and deepen qualitative analysis.”

An illustrative photo shows the logo of social networking website Twitter displayed on a computer screen. (AFP Photo/Leon Neal)

“A total of 7,600 posts were read in different languages, indicating a representative sample of 2% of the total discourse included in the analysis,” it said.

Facebook, Twitter, YouTube and Microsoft in June signed a code of conduct with the European Commission that requires them to delete the majority of reported illegal hate speech within 24 hours.

The signing of the accord was hailed as major progress toward reconciling US-based social networks’ adherence to American legislation despite demands by European governments and judiciaries that the firms limit themselves in Europe to the stricter laws on hate speech applied in much of the continent.

Monitor groups have reported failures to comply after the document’s signing. Twitter has been particularly reluctant to comply with European legislation.

In 2013 Twitter lost a protracted legal battle in France over its initial refusal to either disclose details of users who made anti-Semitic statements online or block them for continuing to do so.

AT&T, other U.S. advertisers quit Google, YouTube over extremist videos

SAN FRANCISCO — AT&T, Verizon, Johnson & Johnson and other major U.S. advertisers are pulling hundreds of millions of dollars in business from Google and its video service YouTube despite the Internet giant’s pledge this week to keep offensive and extremist content away from ads.

AT&T said that it is halting all ad spending on Google except for search ads. That means AT&T ads will not run on YouTube or two million websites that take part in Google’s ad network.

“We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate,” the company said in an emailed statement. “Until Google can ensure this won’t happen again, we are removing our ads from Google’s non-search platforms.”

Sanette Chao, who handles marketing communications and branding for Verizon, confirmed that mobile operator has also pulled its ads.

“Once we were notified that our ads were appearing on non-sanctioned websites, we took immediate action to suspend this type of ad placement and launched an investigation,” Chao said in a statement.

Google declined to comment on the defection of advertisers.

“As announced, we’ve begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear,” the Internet giant said in a statement. “We’re also raising the bar for our ads policies to further safeguard our advertisers’ brands.”

The decision by major U.S. brands to yank ads, first reported by the Times in the U.K., indicates that an advertiser boycott that began overseas is quickly spreading.

Google is attempting to quell a growing furor by the British government and major brands in the U.K., and now the U.S., angered over the placement of online ads alongside offensive or extremist content — such as videos by white supremacists or the Islamic State. In response, earlier this week Google that it would pull online ads from controversial content, give brands more control over where their ads appear and would deploy more people to enforce its ad policies.

So far, Google has not done enough to reassure advertisers, says Pivotal Research Group analyst Brian Wieser, who downgraded Google parent company Alphabet’s stock on Monday. He had warned the U.K. boycott could have global repercussions for Google.

More than 250 organizations including the British government, Toyota and McDonald’s have stopped advertising on YouTube in the U.K., according to The Times.

US media analyst: “This has ramifications across digital advertising. Google don’t seem to fully comprehend the scale of concern.”

Wieser says these advertiser defections are just the first shoe to drop in the United States, and other advertisers will likely follow.

“Google’s response to the matter has been insufficient so far, and it’s not clear that they’ll develop one that is sufficient soon enough to deter others,” Wieser said.

That was the case for Johnson & Johnson, which said Wednesday it had decided to pause all YouTube advertising globally “to ensure our product advertising does not appear on channels that promote offensive content.”

“We will continue to take every measure to ensure our brand advertising is consistent with our brand values,” the company said in a statement.

That’s easier said than done in the digital age. Brands often don’t know where their online ads are running. That’s because much of the ad buying in question, programmatic ad buying, is computerized, with machines making the decision on where ads should appear on the Internet, all with very little human oversight.

That kind of ad buying “has gotten ahead of the advertising industry’s checks-and-balances,” Enterprise Holdings spokeswoman Laura Bryant said. The car rental company also pulled its ads from Google and YouTube.

“There is no doubt there are serious flaws that need to be addressed,” Bryant said in an emailed statement. “As a result, we have temporarily halted all YouTube advertising, while executives at Google, YouTube and our own media agencies focus on alleviating these risks and concerns going forward.”


An investigation by The Times in the U.K. found that companies, university and nonprofits had their ads appear on hate websites and YouTube videos created by supporters of terror groups such as the Islamic State. The ads on popular videos likely generated significant income for extremists, according to the newspaper.

For example, an ad on YouTube for the new Mercedes E-Class ran next to an ISIL video praising jihad that has been viewed more than 115,000 times, according to the Times. Luxury holiday company Sandals Resorts had an ad run next to a video for al-Shabaab, the East African jihadist group affiliated with al- Qaeda, the investigation found. After The Times informed Google, the company removed some of the videos. Companies that have pulled their ads from Google over the controversy include Volkswagen and L’Oreal SA.

Advertisers who announced they had pulled their business on Wednesday said they were working with Google to resolve the situation.

GSK, the world’s sixth-largest pharmaceutical company, said the placement of its brand next to extremist content “is completely unacceptable to us.”

But, GSK said it was encouraged by the steps Google has taken in recent days, and said it would continue to work with Google “to make further progress in developing adequate safeguards to ensure that advertisers are not placed in this position.”

Wieser says Google must adopt a zero tolerance policy for putting brands in “unsafe environments when they place ads.”

With the changes announced late Monday, advertisers on YouTube and on Google’s ad system that places ads across the web will be able to exclude websites and videos that are “potentially objectionable,” will have greater latitude to decide where they want their ads to appear and will have more “visibility” on where their ads are running.

“We know advertisers don’t want their ads next to content that doesn’t align with their values,” Philipp Schindler, Google’s chief business officer, wrote in a blog post about the changes. “So starting today, we’re taking a tougher stance on hateful, offensive and derogatory content.”

Why is this such a significant issue? “Brand safety” has emerged as possibly the biggest issue facing the advertising industry, Wieser says. For large marketers, even one ad placed next to extremist content can cause harm to a brand, he said.

Google reviews content flagged by users. Four hundred hours of video is uploaded every minute to YouTube, Google says, making it tough to police. Some 98% of content flagged on YouTube is reviewed within 24 hours, Google says.